Make the Sale — Presenting, Writing, & Communicating For Sales
The moment of truth. It happens after your products are developed
and perfected, after your hard work in branding and marketing create the
image and force that brings customers into your orbit. The moment of truth
happens when the full promise of your product and organization finally — through hard work and excellence in execution — comes face to face with the one person who really matters: the customer.
Who does the customer see? Do they see a sales person or a real-life vision
of that promise standing before them?
Few companies have truly unique products and if they do, that advantage may
be fleeting. The good news is, clients don't buy your products; they buy your
promise. And that promise, to be believed, and embraced and ultimately paid
for in dollars and cents, must be delivered by someone with the skills and
expertise — the
aura — that fully embodies the entirety of all your company has built. Anything less
undermines your entire organization at its most vulnerable point, its top line.
Fortunately, these skills, that expertise and this aura can be learned. At
FrontRunner, we create world-beating presentations and winning presenters.
Through a unique system based on psychological principles, we give your team
the tools they need to present like pros. We teach them the skills to deliver
every time.
Our SlidePathTM tool
provides a fool-proof, easy-to-use assembly system for presentations. Combined
with PrintPathTM for proposals, you have everything you need to turn that moment of truth into
what it really needs to be: a sale.
| Presenting in Person | Written Communication |
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