Make the Sale — Presenting, Writing, & Communicating For Sales

The moment of truth. It happens after your products are developed and perfected, after your hard work in branding and marketing create the image and force that brings customers into your orbit. The moment of truth happens when the full promise of your product and organization finally — through hard work and excellence in execution — comes face to face with the one person who really matters: the customer.

Who does the customer see? Do they see a sales person or a real-life vision of that promise standing before them?

Few companies have truly unique products and if they do, that advantage may be fleeting. The good news is, clients don't buy your products; they buy your promise. And that promise, to be believed, and embraced and ultimately paid for in dollars and cents, must be delivered by someone with the skills and expertise — the aura — that fully embodies the entirety of all your company has built. Anything less undermines your entire organization at its most vulnerable point, its top line.

Fortunately, these skills, that expertise and this aura can be learned. At FrontRunner, we create world-beating presentations and winning presenters. Through a unique system based on psychological principles, we give your team the tools they need to present like pros. We teach them the skills to deliver every time.

Our SlidePathTM tool provides a fool-proof, easy-to-use assembly system for presentations. Combined with PrintPathTM for proposals, you have everything you need to turn that moment of truth into what it really needs to be: a sale.

Presenting in Person Written Communication