Mastering E-mail

Pre-empt premature deletion; promote eager reading.

A lively one-day workshop focused on mastering the electronic media. Topics include The Internet Protocols, high-impact writing for screen, e-mail for networking and introductions, e-mail for intra-office communication and project management, and e-mail as a complement to the telephone throughout the sales cycle.

In just one eye-opening day participants will learn to:

  • write with clarity, impact and power
  • use the subject line to compel instant reader interest
  • ensure that everything is read and remembered
  • build trust and encourage customer loyalty
  • increase efficiency
  • handle bad news gracefully
  • strengthen relationships with difficult customers
  • write for the way readers read
  • improve e-mail management.

< back