Keep the Sale — Managing Relationships

It's often been said, and for good reason, that it's far easier to keep a customer than to develop a new one. That's even more important when every customer represents future business, not just what you already have on the books -- both in terms of up-sell opportunities and positive references.

Most companies spend a fortune on brand development and marketing, only to have a sales person or call centre drop the ball at a critical moment. An inappropriate remark or mishandled complaint can send a customer running, never to return.

Fortunately, the converse is also true: going the extra mile for your customers can engender lifetime loyalty and invaluable word of mouth. Creativity and relationship skills can be developed to mine new business from existing customers and to use your client base to find new sources of business.

Let FrontRunner help your team keep the sales they've worked so hard to build and build their sales base into more business, with courses and coaching in: