Whether you are presenting in person or on the page, you want to connect with your audience. To do it, eliminate anything that interferes with warm, conversational language. That means no jargon, no highbrow vocabulary, and no business-speak. Not here. Not now.

Friends talk to friends in real language. And if you want to be my friend, show me you are easy to like. Presentations that win; proposals that make a connection; materials that reinforce your brand, your products and your unique personality. We call it shirtsleeve English.