Strategic Writing for Sales Support

In an intensive one-day seminar, participants learn the principles of basic business writing and discover current convention and formatting styles. They master techniques to improve the appearance, tone and professionalism of all written communication — and discover a fail-safe system that focuses on reader-friendly writing.

In the end, participants will know precisely how to:

• format professionally
• update business language and style
• handle information for maximum reader impact
• recycle content to increase efficiency
• send a service message every time.

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