Strategic Business Writing for Sales

Everything about the way we do business has changed, including writing. Every letter, every e-mail—every communication you send—should support your business strategy.

Focused on the needs of sales, this high-impact workshop teaches business writing as a powerful sales tool. Participants learn to write with clarity, impact and power — and to use writing as a relationship builder.

Since we’re better at seeing the whole picture – where you are in the marketplace and how your message fits in – we focus on message-based communication and polishing that message for your target market. While we hammer home the principles, we refine skills – at every level. Information is instantly applicable.

Using the fail-safe Power Writing System and a dynamic combination of practice sessions and interactive exercises, participants quickly master reliable strategies for producing well-targeted, high-impact documents. Emphasis is on the sales and service component of all business writing.

Update your business writing, increase efficiency — and get results when you:

• streamline every communication
• use a reliable formula for reader-focused writing
• instill confidence and trust
• improve customer care and encourage loyalty
• handle complex information easily
• initiate action
• manage negative information gracefully
• ensure that everything is read and remembered
• slash time with reliable, reusable templates
• strengthen relationships with difficult customers
• achieve a competitive edge.

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