Mastering E-mail

Pre-empt premature deletion; promote eager reading.

A lively one-day workshop focused on mastering the electronic media. Topics include The Internet Protocols, high-impact writing for screen, e-mail for networking and introductions, e-mail for intra-office communication and project management, and e-mail as a complement to the telephone throughout the sales cycle.

In just one eye-opening day participants will learn to:

• write with clarity, impact and power
• use the subject line to compel instant reader interest
• ensure that everything is read and remembered
• build trust and encourage customer loyalty
• increase efficiency
• handle bad news gracefully
• strengthen relationships with difficult customers
• write for the way readers read
• improve e-mail management.

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