Tag Archives: writing

How to Create a Killer PowerPoint Presentation: 10 mistakes to Avoid

I look at sales presentations every day, and I can give you at least 10 reasons why a presentation falls flat. And it is not a failure of PowerPoint. Read this article and discover precisely how to create a killer PowerPoint presentation–and close more sales. Continue reading

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ThanksEnomics: the art and science of writing to network for profit

Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.

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Reader-Friendly Business Writing? Choose the Right Font.

Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading

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Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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What do Sales Proposals and Wedding Vows have in common? Lots!

Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading

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E-Mail Etiquette–Ignore it at Your Peril

A lot of people say that since email is a relatively new technology, the old rules of business writing don’t apply. The fact is that a lot of people are dead wrong. Sure, you can ignore the rules if you choose–but be aware you do so at your peril. Continue reading

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The Terrible Truth About E-Mail

Hate it or love it, if you’re in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. Wrong! E-mail is the most easily misinterpreted form of communication you have. Learn how to use e-mail for the proper care and feeding of customers. Continue reading

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Tips From a Pro: Write to Express, Not to Impress

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. This article explains why professionals use real, everyday language to get real business results.

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Rocket Proposals: The Write Stuff for the Executive Summary

Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading

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