Tag Archives: write

ThanksEnomics: the art and science of writing to network for profit

Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.

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Write Right: Essential Business E-Mail Etiquette

E-mail is no longer a new technology; it’s a core business tool and there is simply no excuse for getting it wrong. If you write to sell, or to support, or just to stay in touch, you’d better know the rules. Write right and reap the rewards. It’s not only a nice thing to do, it’s the smart thing to do.
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Reader-Friendly Business Writing? Choose the Right Font.

Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading

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How to Write a Sales Pitch Letter that Pays Off

A prospecting letter is all about initiating a realtionship and indicating you’d be worth talking to. It’s a way of warming up the cold call and getting your feet in the door. Get it right and see how well it works.

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Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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What do Sales Proposals and Wedding Vows have in common? Lots!

Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading

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E-Mail Etiquette–Ignore it at Your Peril

A lot of people say that since email is a relatively new technology, the old rules of business writing don’t apply. The fact is that a lot of people are dead wrong. Sure, you can ignore the rules if you choose–but be aware you do so at your peril. Continue reading

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Does Your Proposal Sell or Are You Just Crossing Your Fingers?

Call me naive, but it still comes as a shock to me how many people are clueless about what it takes to write a great proposal. This article explains the pitfalls of the standard proposal database.
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The Terrible Truth About E-Mail

Hate it or love it, if you’re in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. Wrong! E-mail is the most easily misinterpreted form of communication you have. Learn how to use e-mail for the proper care and feeding of customers. Continue reading

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