7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: slides
If you’re in sales, you know your presentation is your most powerful closing tool. Whether you’re speaking at a conference or in a public arena just for fun, you want your presentation to be engaging and memorable. Here are the 10 key steps to a winning presentation. Continue reading
I’ve been working with a new client to build a strong PowerPoint sales presentation launching a new product. When it was done, a group of interested helpers inserted what they thought I’d forgotten. Wrong! Maybe they were well meaning, but they didn’t know squat presentations. Good slides say volumes about your company without you having to say a word. This article tells you how to avoid the 5 mistakes that shout “No Sale.” Continue reading
This is the crux of it: whether your potential buyers build trucks, sell medical equipment or distill beer, as individuals sitting in your audience, their personal point of view is predictable. That’s a valuable fact–because it means you can target your presentation perfectly and trigger a buying response. This article tells you how. Continue reading
Like any good performance, a presentation must have a beginning, a middle and an end. Plus, it must be easy to hear, so your audience “gets it” and responds positively. Let’s be clear; you present to sell. Follow these 7 steps and improve your closing stats.
If you’re a presentation expert, you know that “writing the slides” is a recipe for disaster. In fact, if you “fixed” only 10 common problems, almost all your prep time could be spent in practice. And that’s a profitable exercise. Continue reading
You have a lot to present and you want your slides to be well written. You believe that sentences should be well constructed and points must be powerful. What’s more, you want the entire script on your slides and you have good reason for doing precisely that. Still, you have questions. Your answers are here.
It’s possible there are worse presentation set-ups than being stuck behind a podium with a fixed mic, but I can’t think of them off the top of my head. Unless the presenter is also on a stage, which compounds the separation–and the human connection. That said, you have a problem. You’re a scientist about to present at a conference and you know the set up will be exactly as I’ve described. What to do? Lots.
Whether you are in sales, education or service, a professional or a once-in-a-while presenter, it isn’t smart to put your audience to sleep. For predictably positive results, here are ten easy steps to a better way.
I admit it: a great sales presentation is not quite the same as musical theatre. Still, great presentations and Broadway musicals have so many features in common, I simply had to ask the question. And there’s more. Lots more.