7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: psychology
When you are in sales, especially in tough times like these, you search for something to give you an edge. Perhaps you’ve heard about emotional selling, but you are not sure how the usual description (appealing to the buyer’s needs, wants and fears) applies to you. Still, you want to know more so you can get out front and kick-start the buying process. This article lists six reliable ways to connect emotionally and trigger a buying decision.