Tag Archives: proposal

Get Your Money’s Worth from Consultants: 3 Questions to Ask

There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading

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The Problem with Proposal Writing Centers: 4 Mistakes that Lower your Win Rate

Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading

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A Compelling Corporate Message: Quick and Clean

Your message is the most important part of your pitch. It’s the one key thing you want your buyer to remember–and it’s the framework on which your entire presentation or pitch rests. If you don’t get it, your customer won’t get it either. Read this article to find out more about the business of message.
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What do Sales Proposals and Wedding Vows have in common? Lots!

Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading

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Does Your Proposal Sell or Are You Just Crossing Your Fingers?

Call me naive, but it still comes as a shock to me how many people are clueless about what it takes to write a great proposal. This article explains the pitfalls of the standard proposal database.
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Tips From a Pro: Write to Express, Not to Impress

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. This article explains why professionals use real, everyday language to get real business results.

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Rocket Proposals: The Write Stuff for the Executive Summary

Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading

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