7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: presenter
This is the crux of it: whether your potential buyers build trucks, sell medical equipment or distill beer, as individuals sitting in your audience, their personal point of view is predictable. That’s a valuable fact–because it means you can target your presentation perfectly and trigger a buying response. This article tells you how. Continue reading
One of the most common questions I am asked in a coaching session is, “What do I do with my hands?” Don’t guess. Get answers. This blog tells all. Continue reading
The difference between a good presentation story and one that falls flat is the message of your story. Learn how to do it; it’s a key presentation tool. Continue reading
It’s possible there are worse presentation set-ups than being stuck behind a podium with a fixed mic, but I can’t think of them off the top of my head. Unless the presenter is also on a stage, which compounds the separation–and the human connection. That said, you have a problem. You’re a scientist about to present at a conference and you know the set up will be exactly as I’ve described. What to do? Lots.
The power in PowerPoint comes not from the all tricks it can do or from all the words you can jam onto the screen. It comes from the technology’s effectiveness as a conveyor of images. As a visual aid, PowerPoint gives you the opportunity to be a great presenter. As a visual adjunct to your presentation, it can enhance, simplify, emphasize, entertain, underscore or highlight what you–the presenter–are saying. But as an information vehicle, it fails miserably.
Whether you are in sales, education or service, a professional or a once-in-a-while presenter, it isn’t smart to put your audience to sleep. For predictably positive results, here are ten easy steps to a better way.
I admit it: a great sales presentation is not quite the same as musical theatre. Still, great presentations and Broadway musicals have so many features in common, I simply had to ask the question. And there’s more. Lots more.
A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Be easy to understand. Grab your audience with your sincerity. Inspire them with your real-ness. This article tells you how. Continue reading
According to scientific research, an audience gives a presenter between 15 seconds to 2 minutes before deciding whether or not it is worth paying attention to the presentation. If that’s true–and we have no reason to believe it is not–we must wonder why so many presenters waste their most important minutes looking and sounding like everyone else.