Tag Archives: persuasive

Persuasive Presentation: 5 Rules to get it Right

Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading

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10 Key Steps to a Winning Sales Presentation

If you’re in sales, you know your presentation is your most powerful closing tool. Whether you’re speaking at a conference or in a public arena just for fun, you want your presentation to be engaging and memorable. Here are the 10 key steps to a winning presentation. Continue reading

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Powerful Presentations: The Genius of Plain Language

A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading

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The Problem with Proposal Writing Centers: 4 Mistakes that Lower your Win Rate

Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading

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Emotional Selling: 6 Tips to Trigger a Buying Response

When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading

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Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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