7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: persuasive
Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading
If you’re in sales, you know your presentation is your most powerful closing tool. Whether you’re speaking at a conference or in a public arena just for fun, you want your presentation to be engaging and memorable. Here are the 10 key steps to a winning presentation. Continue reading
A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading
Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading
When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading
Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading