7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: message
A brand is more than a logo. It comprises the personality of the whole company–the attributes, image, values and voice. Your message is your brand promise to the world. You must understand the difference between the two to create powerful presentations that differentiate you from your competitors and win the sale. Continue reading →
I continue to be stumped by my clients’ misconceptions about message. Indeed, it sometimes boggles the mind. Last week I met with a client for a Presentation Renovation—that’s when I work with presenters to blow up their presentation and reassemble … Continue reading →
Your message is the most important part of your pitch. It’s the one key thing you want your buyer to remember–and it’s the framework on which your entire presentation or pitch rests. If you don’t get it, your customer won’t get it either. Read this article to find out more about the business of message.
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I continue to be stumped by my clients’ misconceptions about message. A message is not a tag line or a catch phrase. It’s much bigger than that. Find out how to write a great message because if you get it right, you win. It’s the secret to sales success. Continue reading →