Tag Archives: message

In Presentations, Convey your Brand with a Clear Message

A brand is more than a logo. It comprises the personality of the whole company–the attributes, image, values and voice. Your message is your brand promise to the world. You must understand the difference between the two to create powerful presentations that differentiate you from your competitors and win the sale. Continue reading

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Improve Your Sales with a Memorable Message

I continue to be stumped by my clients’ misconceptions about message. Indeed, it sometimes boggles the mind. Last week I met with a client for a Presentation Renovation—that’s when I work with presenters to blow up their presentation and reassemble … Continue reading

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A Compelling Corporate Message: Quick and Clean

Your message is the most important part of your pitch. It’s the one key thing you want your buyer to remember–and it’s the framework on which your entire presentation or pitch rests. If you don’t get it, your customer won’t get it either. Read this article to find out more about the business of message.
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Your Message: The secret to sales success

I continue to be stumped by my clients’ misconceptions about message. A message is not a tag line or a catch phrase. It’s much bigger than that. Find out how to write a great message because if you get it right, you win. It’s the secret to sales success. Continue reading

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