Tag Archives: Fern Lebo

Powerful Presentations: The Genius of Plain Language

A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading

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Presentation? Don’t Just Stand There. Do Something!

One of the most common questions I am asked in a coaching session is, “What do I do with my hands?” Don’t guess. Get answers. This blog tells all. Continue reading

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Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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Powerful PowerPoint Presentations: The Heart of the Art

The power in PowerPoint comes not from the all tricks it can do or from all the words you can jam onto the screen. It comes from the technology’s effectiveness as a conveyor of images. As a visual aid, PowerPoint gives you the opportunity to be a great presenter. As a visual adjunct to your presentation, it can enhance, simplify, emphasize, entertain, underscore or highlight what you–the presenter–are saying. But as an information vehicle, it fails miserably.

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Your Message: The secret to sales success

I continue to be stumped by my clients’ misconceptions about message. A message is not a tag line or a catch phrase. It’s much bigger than that. Find out how to write a great message because if you get it right, you win. It’s the secret to sales success. Continue reading

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How to Prepare for a Killer Presentation: 10 Easy Steps

Whether you are in sales, education or service, a professional or a once-in-a-while presenter, it isn’t smart to put your audience to sleep. For predictably positive results, here are ten easy steps to a better way.

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How is a Great Presentation Like a Broadway Musical? Here’s the Score.

I admit it: a great sales presentation is not quite the same as musical theatre. Still, great presentations and Broadway musicals have so many features in common, I simply had to ask the question. And there’s more. Lots more.
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Powerful Presentations: the Genius of Plain Language

A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Be easy to understand. Grab your audience with your sincerity. Inspire them with your real-ness. This article tells you how. Continue reading

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Turbocharge Your Sales Presentation: Open with a Grabber and Close With a Win

According to scientific research, an audience gives a presenter between 15 seconds to 2 minutes before deciding whether or not it is worth paying attention to the presentation. If that’s true–and we have no reason to believe it is not–we must wonder why so many presenters waste their most important minutes looking and sounding like everyone else.
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