7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: executive summary
Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading
Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading
Call me naive, but it still comes as a shock to me how many people are clueless about what it takes to write a great proposal. This article explains the pitfalls of the standard proposal database.
Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading