Tag Archives: executive summary

The Problem with Proposal Writing Centers: 4 Mistakes that Lower your Win Rate

Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading

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What do Sales Proposals and Wedding Vows have in common? Lots!

Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading

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Does Your Proposal Sell or Are You Just Crossing Your Fingers?

Call me naive, but it still comes as a shock to me how many people are clueless about what it takes to write a great proposal. This article explains the pitfalls of the standard proposal database.
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Rocket Proposals: The Write Stuff for the Executive Summary

Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading

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