7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: email
E-mail is no longer a new technology; it’s a core business tool and there is simply no excuse for getting it wrong. If you write to sell, or to support, or just to stay in touch, you’d better know the rules. Write right and reap the rewards. It’s not only a nice thing to do, it’s the smart thing to do.
Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading
Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
A lot of people say that since email is a relatively new technology, the old rules of business writing don’t apply. The fact is that a lot of people are dead wrong. Sure, you can ignore the rules if you choose–but be aware you do so at your peril. Continue reading
Hate it or love it, if you’re in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. Wrong! E-mail is the most easily misinterpreted form of communication you have. Learn how to use e-mail for the proper care and feeding of customers. Continue reading
Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. This article explains why professionals use real, everyday language to get real business results.