7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: communicate
I’ve been working with a new client to build a strong PowerPoint sales presentation launching a new product. When it was done, a group of interested helpers inserted what they thought I’d forgotten. Wrong! Maybe they were well meaning, but they didn’t know squat presentations. Good slides say volumes about your company without you having to say a word. This article tells you how to avoid the 5 mistakes that shout “No Sale.” Continue reading
When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading
E-mail is no longer a new technology; it’s a core business tool and there is simply no excuse for getting it wrong. If you write to sell, or to support, or just to stay in touch, you’d better know the rules. Write right and reap the rewards. It’s not only a nice thing to do, it’s the smart thing to do.
The difference between a good presentation story and one that falls flat is the message of your story. Learn how to do it; it’s a key presentation tool. Continue reading
You have a lot to present and you want your slides to be well written. You believe that sentences should be well constructed and points must be powerful. What’s more, you want the entire script on your slides and you have good reason for doing precisely that. Still, you have questions. Your answers are here.
According to scientific research, an audience gives a presenter between 15 seconds to 2 minutes before deciding whether or not it is worth paying attention to the presentation. If that’s true–and we have no reason to believe it is not–we must wonder why so many presenters waste their most important minutes looking and sounding like everyone else.