Tag Archives: communicate

ThanksEnomics: the art and science of writing to network for profit

Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.

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The Quality of Your Presentation Slides Speaks Volumes: 5 Mistakes that Shout “No Sale”

I’ve been working with a new client to build a strong PowerPoint sales presentation launching a new product. When it was done, a group of interested helpers inserted what they thought I’d forgotten. Wrong! Maybe they were well meaning, but they didn’t know squat presentations. Good slides say volumes about your company without you having to say a word. This article tells you how to avoid the 5 mistakes that shout “No Sale.” Continue reading

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Emotional Selling: 6 Tips to Trigger a Buying Response

When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading

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Write Right: Essential Business E-Mail Etiquette

E-mail is no longer a new technology; it’s a core business tool and there is simply no excuse for getting it wrong. If you write to sell, or to support, or just to stay in touch, you’d better know the rules. Write right and reap the rewards. It’s not only a nice thing to do, it’s the smart thing to do.
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The Power of Story: A Key Presentation Tool

The difference between a good presentation story and one that falls flat is the message of your story. Learn how to do it; it’s a key presentation tool. Continue reading

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How to Write Powerful PowerPoint Slides or What Was I Thinking?

You have a lot to present and you want your slides to be well written. You believe that sentences should be well constructed and points must be powerful. What’s more, you want the entire script on your slides and you have good reason for doing precisely that. Still, you have questions. Your answers are here.

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Your Message: The secret to sales success

I continue to be stumped by my clients’ misconceptions about message. A message is not a tag line or a catch phrase. It’s much bigger than that. Find out how to write a great message because if you get it right, you win. It’s the secret to sales success. Continue reading

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Turbocharge Your Sales Presentation: Open with a Grabber and Close With a Win

According to scientific research, an audience gives a presenter between 15 seconds to 2 minutes before deciding whether or not it is worth paying attention to the presentation. If that’s true–and we have no reason to believe it is not–we must wonder why so many presenters waste their most important minutes looking and sounding like everyone else.
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