7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Tag Archives: business
Your presentation is your most potent closing tool and the trick to a perfect pitch is simplicity. Follow these 3 simple steps for a perfect pitch. Continue reading
Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading
There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading
A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading
This is the crux of it: whether your potential buyers build trucks, sell medical equipment or distill beer, as individuals sitting in your audience, their personal point of view is predictable. That’s a valuable fact–because it means you can target your presentation perfectly and trigger a buying response. This article tells you how. Continue reading
When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading
Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading