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About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper. A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
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Tag Archives: business
Sales Presentation? 3 Steps to a Perfect Pitch
Your presentation is your most potent closing tool and the trick to a perfect pitch is simplicity. Follow these 3 simple steps for a perfect pitch. Continue reading
Posted in Presentation Power, This and That
Tagged business, communication, powerpoint, present, presentation, sales, sales presentation, selling, speak
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Persuasive Presentation: 5 Rules to get it Right
Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading
Posted in Presentation Power
Tagged audience, business, communication, customer, persuasive, pitch, power presentation, powerpoint, presentation, sales, sales presentation, sell
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Get Your Money’s Worth from Consultants: 3 Questions to Ask
There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading
Posted in Personal Power, Presentation Power, Strategic Business Writing, This and That, Up Front Meetings
Tagged business, communication, consultant, how to hire a consultant, project, proposal, sales
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Powerful Presentations: The Genius of Plain Language
A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading
Posted in Personal Power, Presentation Power, This and That
Tagged business, closings, communication, e-mail, Fern Lebo, language, persuasive, presentation, presentations, sales, sales presentation, sell, speaking, workshops
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Emotional Selling: 6 Tips to Trigger a Buying Response
When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading
Posted in Presentation Power, This and That
Tagged business, client, communicate, communications, customer, persuasive, pitch, present, presentation, sales, sales presentation, sell, selling
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Reader-Friendly Business Writing? Choose the Right Font.
Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading
Posted in Strategic Business Writing, This and That
Tagged business, business writing, e-mail, effective writing, email, font, proposals, reports, write, writing, writing e-mail, writing email
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How to Write a Sales Pitch Letter that Pays Off
A prospecting letter is all about initiating a realtionship and indicating you’d be worth talking to. It’s a way of warming up the cold call and getting your feet in the door. Get it right and see how well it works.
Posted in Strategic Business Writing, This and That
Tagged business, letter, pitch, prospect, prospecting, sales, sell, selling, write
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