Tag Archives: business

Sales Presentation? 3 Steps to a Perfect Pitch

Your presentation is your most potent closing tool and the trick to a perfect pitch is simplicity. Follow these 3 simple steps for a perfect pitch. Continue reading

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Persuasive Presentation: 5 Rules to get it Right

Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading

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Get Your Money’s Worth from Consultants: 3 Questions to Ask

There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading

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In Presentations, Convey your Brand with a Clear Message

A brand is more than a logo. It comprises the personality of the whole company–the attributes, image, values and voice. Your message is your brand promise to the world. You must understand the difference between the two to create powerful presentations that differentiate you from your competitors and win the sale. Continue reading

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Improve Your Sales with a Memorable Message

I continue to be stumped by my clients’ misconceptions about message. Indeed, it sometimes boggles the mind. Last week I met with a client for a Presentation Renovation—that’s when I work with presenters to blow up their presentation and reassemble … Continue reading

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Powerful Presentations: The Genius of Plain Language

A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading

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The Secret of Winning Sales Presentations – Turning Listeners Into Buyers

This is the crux of it: whether your potential buyers build trucks, sell medical equipment or distill beer, as individuals sitting in your audience, their personal point of view is predictable. That’s a valuable fact–because it means you can target your presentation perfectly and trigger a buying response. This article tells you how. Continue reading

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Emotional Selling: 6 Tips to Trigger a Buying Response

When you are in sales, especially in a tough marketplace, you search for something to give you an edge. Perhaps you’ve heard about emotional selling and know you are supposed to appeal to the buyer’s needs, wants and fears. But you may not be sure how that applies and you want to know more so you can get out front and kick-start the buying process. This article tells you how. Continue reading

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Reader-Friendly Business Writing? Choose the Right Font.

Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading

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How to Write a Sales Pitch Letter that Pays Off

A prospecting letter is all about initiating a realtionship and indicating you’d be worth talking to. It’s a way of warming up the cold call and getting your feet in the door. Get it right and see how well it works.

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