Category Archives: Strategic Business Writing

Make your business writing mean business.

Get Your Money’s Worth from Consultants: 3 Questions to Ask

There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading

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5 Writing Errors that Cost You Money

There are 5 writing errors that jump off the page and make you look dumb. Learn how to correct them–because looking dumb costs you money.
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ThanksEnomics: the art and science of writing to network for profit

Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.

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The Problem with Proposal Writing Centers: 4 Mistakes that Lower your Win Rate

Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading

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Write Right: Essential Business E-Mail Etiquette

E-mail is no longer a new technology; it’s a core business tool and there is simply no excuse for getting it wrong. If you write to sell, or to support, or just to stay in touch, you’d better know the rules. Write right and reap the rewards. It’s not only a nice thing to do, it’s the smart thing to do.
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Reader-Friendly Business Writing? Choose the Right Font.

Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading

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How to Write a Sales Pitch Letter that Pays Off

A prospecting letter is all about initiating a realtionship and indicating you’d be worth talking to. It’s a way of warming up the cold call and getting your feet in the door. Get it right and see how well it works.

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Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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What do Sales Proposals and Wedding Vows have in common? Lots!

Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading

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