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About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper. A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
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Author Archives: Fern Lebo
How to Create a Killer PowerPoint Presentation: 10 mistakes to Avoid
I look at sales presentations every day, and I can give you at least 10 reasons why a presentation falls flat. And it is not a failure of PowerPoint. Read this article and discover precisely how to create a killer PowerPoint presentation–and close more sales. Continue reading
Posted in Presentation Power, This and That
Tagged pitch, powerpoint, present, presentation, sales, sales writing, sell, selling, speaker, writing
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Sales Presentation? 3 Steps to a Perfect Pitch
Your presentation is your most potent closing tool and the trick to a perfect pitch is simplicity. Follow these 3 simple steps for a perfect pitch. Continue reading
Posted in Presentation Power, This and That
Tagged business, communication, powerpoint, present, presentation, sales, sales presentation, selling, speak
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Persuasive Presentation: 5 Rules to get it Right
Research tells says that when you present, you have about 45 seconds to convince an audience you are worth listening to. Become the compelling presenter you want to be and close more sales with 5 Rules for getting it right. Continue reading
Posted in Presentation Power
Tagged audience, business, communication, customer, persuasive, pitch, power presentation, powerpoint, presentation, sales, sales presentation, sell
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Power Up Your PowerPoint: the heart of the art
As in many things, less is more. In the case of PowerPoint, less stuff on the screen = more impact on the audience. The stronger the image, the more powerful the slide–and the more effective you can be as a presenter.
Posted in Presentation Power
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Get Your Money’s Worth from Consultants: 3 Questions to Ask
There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading
Posted in Personal Power, Presentation Power, Strategic Business Writing, This and That, Up Front Meetings
Tagged business, communication, consultant, how to hire a consultant, project, proposal, sales
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5 Writing Errors that Cost You Money
There are 5 writing errors that jump off the page and make you look dumb. Learn how to correct them–because looking dumb costs you money.
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Posted in Personal Power, Strategic Business Writing
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ThanksEnomics: the art and science of writing to network for profit
Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.
Posted in Strategic Business Writing, This and That
Tagged business writing, communicate, communication, connecting, e-mail, email, psychology, sales, selling, social media, twitter, workshops, write, writing
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