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About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper. A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
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Author Archives: Fern
Get Your Money’s Worth from Consultants: 3 Questions to Ask
There are only 3 questions every buyer should ask themselves before they engage a consultant. If you can answer “yes” to all of them, allow the consultant to guide you–and get your money’s worth. Continue reading
5 Writing Errors that Cost You Money
There are 5 writing errors that jump off the page and make you look dumb. Learn how to correct them–because looking dumb costs you money.
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ThanksEnomics: the art and science of writing to network for profit
Almost everyone in sales is busier than they’d like to be and less productive than they wish to be. They search for ways to connect with new customers and old—and come up empty. ThanksEnomics is based on the latest scientific research, newest strategies, and best practices. It sets you apart from your competitors and puts you way out front.
Posted in Strategic Business Writing, This and That
Tagged business writing, communicate, communication, connecting, e-mail, email, psychology, sales, selling, social media, twitter, workshops, write, writing
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Powerful Presentations: The Genius of Plain Language
A presentation is a performance. It’s your opportunity to get out front and dazzle an audience while you play the leading role. And the secret to an outstanding presentation performance is to keep it real. Use the human touch to make human connections–because that’s where you’ll get the big payoff. Continue reading
Posted in Personal Power, Presentation Power, This and That
Tagged business, closings, communication, e-mail, Fern Lebo, language, persuasive, presentation, presentations, sales, sales presentation, sell, speaking, workshops
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The Problem with Proposal Writing Centers: 4 Mistakes that Lower your Win Rate
Proposal writing centers may have the greatest writers in the company–but that’s often not enough. Even when they are smart, skilled and seriously productive, professional proposal writers rarely come from sales. Indeed, they may be so busy writing well that they’ve failed to master the art of selling. Discover the mistakes proposal centers make that lower your win rate. Continue reading