Monthly Archives: September 2011

Instant Presentation Improvement: 10 essential fixes for powerful presentations

If you’re a presentation expert, you know that “writing the slides” is a recipe for disaster. In fact, if you “fixed” only 10 common problems, almost all your prep time could be spent in practice. And that’s a profitable exercise. Continue reading

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Sales Presentation? 10 easy prep steps

If you’re in sales, you know your presentation is your most powerful closing tool. Even if you’re speaking in a public arena just for the fun of it, you want your presentation to be engaging and memorable. You were hoping your content would dazzle your audience. Whether you’re presenting for two hours or twenty minutes, for predictably positive results, here’s a better way. Ten easy prep steps.
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Reader-Friendly Business Writing? Choose the Right Font.

Unless your company branding insists on a particular font for e-mail, you have choices–or so it would seem. But research tells us something else. A font that is effective on screen is harder to read on paper; an effective font for hard copy is ineffective for screen. Want to know why? Read this. Continue reading

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How to Write a Sales Pitch Letter that Pays Off

A prospecting letter is all about initiating a realtionship and indicating you’d be worth talking to. It’s a way of warming up the cold call and getting your feet in the door. Get it right and see how well it works.

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