Monthly Archives: August 2011

Make Business Writing Mean Business: 5 Rules to Write Right

Writing for today’s business reader is not difficult. It requires an understanding of the way people read and attention to the elements that trigger a positive response. Here are five simple rules to help you write like a pro.
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How to Profit from the Seduction of “You”

According to a recent study from Yale University, the word “you” is the most persuasive word in the English language. And since it is, learn how to take advantage of that reality in your presentations and in your business writing. You won’t be sorry. Continue reading

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A Compelling Corporate Message: Quick and Clean

Your message is the most important part of your pitch. It’s the one key thing you want your buyer to remember–and it’s the framework on which your entire presentation or pitch rests. If you don’t get it, your customer won’t get it either. Read this article to find out more about the business of message.
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