7 Easy Steps to Powerful Presentations
About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper.
A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
Monthly Archives: September 2010
Make no mistake about it, a sales proposal is part of a seduction. You’re past the meeting phase, you kind of like each other–and now the buyer wants to see how good a match you really are. Continue reading
PowerPoint is a fool proof software package that most kids can use with ease–which also means it is spectacularly easy to misuse. In fact, it comes with hundreds–maybe thousands–of ways to blow it. This articles explains the point of PowerPoint.
A lot of people say that since email is a relatively new technology, the old rules of business writing don’t apply. The fact is that a lot of people are dead wrong. Sure, you can ignore the rules if you choose–but be aware you do so at your peril. Continue reading
Call me naive, but it still comes as a shock to me how many people are clueless about what it takes to write a great proposal. This article explains the pitfalls of the standard proposal database.
A presentation is a performance. And like any performance, there is a difference between an amateur show and a professional one. While it may be true that some people are naturally better performers than others, it is also true that a few solid techniques can transform a “tone deaf” presenter into an show stopper. This article defines your role as presenter and gives you tips from the pros to help develop your “perfect pitch”.
Your presentation is your most powerful closing tool. You know that. You also know that every sales person confronted with a big sales pitch wants a presentation so compelling, so persuasive, so amazingly unforgettable that by the end of it the audience is sold. Sadly, it doesn’t always happen that way. Why not? This article explains. Continue reading