Monthly Archives: August 2010

The Terrible Truth About E-Mail

Hate it or love it, if you’re in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. Wrong! E-mail is the most easily misinterpreted form of communication you have. Learn how to use e-mail for the proper care and feeding of customers. Continue reading

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The Power of Story: a presenter’s secret

When you present, engage your audience from the very first word–and keep them with you all the way. It’s all about story. Stories make you easy to hear and easy to like. And that pays off bigtime.
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Picture Perfect PowerPoint: Presentations that Sell

Too many people spoil a potentially good presentation with too many words. Just picture it. Good slides are simply the compelling visual behind you that captures your wonderful words in pictures. The fact is, you are the presentation; your slides are not.

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Tips From a Pro: Write to Express, Not to Impress

Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. This article explains why professionals use real, everyday language to get real business results.

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Emotional Selling: How to Trigger a Buying Decision

When you are in sales, especially in tough times like these, you search for something to give you an edge. Perhaps you’ve heard about emotional selling, but you are not sure how the usual description (appealing to the buyer’s needs, wants and fears) applies to you. Still, you want to know more so you can get out front and kick-start the buying process. This article lists six reliable ways to connect emotionally and trigger a buying decision.

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Rocket Proposals: The Write Stuff for the Executive Summary

Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading

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Power Up Your PowerPoint

Even if you are not a technical whiz, PowerPoint is wonderfully easy to learn. You open it. You choose a background you like, and you are presented with an array of options for layout. All you need to do is insert your pictures and fill in the blanks. It’s easy. But you already know that. What you may be wondering is if there is more to creating a powerful presentation than that. The short answer is: no. There is less. Continue reading

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How to Be a Persuasive Presenter

Instant judgement is the most popular non-contact sport in business today. Nobody likes to admit it, but within minutes of meeting somebody new, most people form an opinion. Is this new person worth listening to? Do I like him? Do I trust her? Would I want to do business with this person? Continue reading

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