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About Fern Lebo
Award winning speaker, trainer and coach, Fern Lebo decimates the rules and reinvents communication with a whole new system for building business relationships—in person, on screen, and on paper. A respected communications authority, Fern teaches the secrets of powerful presentation and strategic business writing—in workshops, keynotes and corporate retreats across North America. She is President of FrontRunner Communications, the author of six books and adjunct professor at Auburn University.
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Monthly Archives: August 2010
The Terrible Truth About E-Mail
Hate it or love it, if you’re in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. Wrong! E-mail is the most easily misinterpreted form of communication you have. Learn how to use e-mail for the proper care and feeding of customers. Continue reading
The Power of Story: a presenter’s secret
When you present, engage your audience from the very first word–and keep them with you all the way. It’s all about story. Stories make you easy to hear and easy to like. And that pays off bigtime.
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Posted in Personal Power, Presentation Power
Tagged Fern Lebo, powerpoint, present, presentation, presenter, sales, sell, story, workshops, writer
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Tips From a Pro: Write to Express, Not to Impress
Business has no time for long or fuzzy words. Effective business correspondence is built on tight writing which depends on few, but hard-hitting words. This article explains why professionals use real, everyday language to get real business results.
Emotional Selling: How to Trigger a Buying Decision
When you are in sales, especially in tough times like these, you search for something to give you an edge. Perhaps you’ve heard about emotional selling, but you are not sure how the usual description (appealing to the buyer’s needs, wants and fears) applies to you. Still, you want to know more so you can get out front and kick-start the buying process. This article lists six reliable ways to connect emotionally and trigger a buying decision.
Posted in Personal Power
Tagged business, communication, present, psychology, sale, sell, speak, trigger
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Rocket Proposals: The Write Stuff for the Executive Summary
Most people who respond to a Request for Proposal–an RFP–are under the delusion that they are writing fascinating stuff that will seriously interest all the readers of their proposal. They couldn’t be more wrong. This article explains why and outlines precisely how to thrust the executive reader into your orbit. Continue reading
Posted in Strategic Business Writing
Tagged business, executive summary, proposal, RFP, sales, write, writing
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